Have you been tasked with handling marketing for your library, but don’t know where to start? Work is always easier when you have a plan. Fortunately, creating a marketing and communications plan doesn’t have to be difficult. In this session we will discuss how to create a simple marketing and communications plan for your library with audiences, goals, key messages and strategies. Then we’ll talk about how you can use that framework to create plans for special projects, programs, events and other initiatives. The more you can plan ahead, the easier it will be to respond to requests when they come.
View “Back to Basics: Creating a Marketing Plan.” This webinar counts toward 1 contact hour for public library certification.
About the Presenter: Cordelia Anderson is a library marketing and communications consultant and the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. Cordelia is a member of the Library Marketing & Communications Conference board and the advisory board for the UNC Charlotte Atkins Library. She is a past jury member for the John Cotton Dana Awards.