Marketing & Infographic Resources

Marketing Plan Template

Based on Kathy Dempsey’s “Cycle of True Marketing,” a state-wide public library system marketing cohort has drafted a marketing plan template that any library of any size can model and adapt.

Access the Template
More Information about the Template

Recommended Online Design Platforms

canva
Snappa
jukebox
lucidpress – print and digital documents
tinyprints
vistaprint
zazzle

Infographics

Each resource is already available to your library or is a website that offers a free version.

Microsoft Word, Publisher, Powerpoint. Check your library software for availability.
Canva
New tool to experiment with: Snappa

Tool Kits

Shoutbomb (make a copy before editing)
- Flyer – Need a Reminder
- Flyer – Nightstand
- Sample Press Release (Antigo Public Library)
Libby Marketing Kits – posters, flyers, web ads, Facebook ads, hand outs

Social Media Tips & Tools

Free Images, Fonts, Audio

Images

unsplash
pixabay.com

Free Fonts

dafont.com
chankfonts
fontsquirrel.com

No/Low Cost Music

Free Music Archive– Attribution directions depend on musician
Freesound

Photo tips

Create an Annual Report Brochure Using LibPAS

Use LibPAS the Wisconsin state reporting system to general a tri-fold annual report brochure using your library’s statistics.

WI Library and System Annual Reports: Using LibPAS
- Search “Brochure” to find “Printing Annual Report Files” section.